Trade
Executive Assistant

How Lee Miller Helped Trades Business Owners Reclaim 30 Hours Each Week with Treantly

30%+
revenue increase in the first month
$2000
cost reduction each month
50+
hours saved each month
ABOUT

Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.

INDUSTRY
Online Publishing / Internet Media
COMPANY SIZE
77 Employees
FOUNDED
2012
WEBSITE
HEADQUARTERS
San Francisco, CA, United States

“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”

Evan Williams CEO of Medium
CHALLENGE
When Tradespeople Become Too Busy to Grow Their Business

Across Western Canada, many trades business owners, from cabinet makers to HVAC contractors, were struggling to keep up. Administrative work, such as invoicing, scheduling, and client follow-ups consumed valuable time that could have been spent on production and growth.

Business coach Lee Miller noticed the same problem across his clients. Skilled tradespeople were spending too much time on paperwork and not enough time leading their businesses. To help them regain control, improve margins, and focus on what truly mattered, Lee sought a dependable outsourcing partner. That’s when he teamed up with Treantly.

SOLUTION
Purpose-Built Roles That Fit the Trades Industry

Treantly partnered with Lee to design tailored staffing solutions that matched the real needs of trades business owners. The goal was to reduce admin strain while creating sustainable support for day-to-day operations.

1. Finding the Right Support

Full-time bookkeepers and general assistants were placed across multiple trades clients to handle routine tasks with consistency and accuracy.

2. Certified Financial Expertise

QuickBooks-certified bookkeepers, like Ian Carmichael’s assistant, managed invoicing, reconciliations, and accounts payable and receivable.

3. Operational Coordination

Companies such as Prince George Cabinets utilized virtual project coordinators to manage scheduling, supplier communication, and client updates.

4. Empowering Through Education

Lee and Treantly guided business owners in understanding how outsourcing could mirror proven practices in U.S. industries, such as solar and construction, demonstrating how remote support could fit seamlessly into their operations.

RESULTS
Trades Clients Reclaim 30 Hours Weekly and Boost Margins by 12%

With Treantly’s structured approach and reliable remote professionals, Lee Miller’s clients saw measurable improvements in time, efficiency, and profitability. The partnership proved that smart delegation is not about offloading work; it’s about creating space for growth and a better quality of life.

Key results:

  • 25–30 hours saved weekly for business owners, reducing admin burnout.
  • 8–12% improvement in gross margins through stronger financial tracking and visibility.
  • Fewer missed leads and improved client satisfaction thanks to smoother coordination and communication.
  • Outsourcing is now built into Lee’s coaching framework as a proven tool for sustainable growth.

“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”

Evan Williams CEO of Medium
ABOUT

Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.

INDUSTRY
Online Publishing / Internet Media
COMPANY SIZE
77 Employees
FOUNDED
2012
WEBSITE
HEADQUARTERS
San Francisco, CA, United States
CHALLENGE
When Tradespeople Become Too Busy to Grow Their Business

Across Western Canada, many trades business owners, from cabinet makers to HVAC contractors, were struggling to keep up. Administrative work, such as invoicing, scheduling, and client follow-ups consumed valuable time that could have been spent on production and growth.

Business coach Lee Miller noticed the same problem across his clients. Skilled tradespeople were spending too much time on paperwork and not enough time leading their businesses. To help them regain control, improve margins, and focus on what truly mattered, Lee sought a dependable outsourcing partner. That’s when he teamed up with Treantly.

SOLUTION
Purpose-Built Roles That Fit the Trades Industry
Treantly partnered with Lee to design tailored staffing solutions that matched the real needs of trades business owners. The goal was to reduce admin strain while creating sustainable support for day-to-day operations.
1. Finding the Right Suppor
Full-time bookkeepers and general assistants were placed across multiple trades clients to handle routine tasks with consistency and accuracy.Full-time bookkeepers and general assistants were placed across multiple trades clients to handle routine tasks with consistency and accuracy.
2. Certified Financial Expertise
QuickBooks-certified bookkeepers, like Ian Carmichael’s assistant, managed invoicing, reconciliations, and accounts payable and receivable.QuickBooks-certified bookkeepers, like Ian Carmichael’s assistant, managed invoicing, reconciliations, and accounts payable and receivable.
3. Operational Coordination
Companies such as Prince George Cabinets utilized virtual project coordinators to manage scheduling, supplier communication, and client updates.
4. Empowering Through Education
Lee and Treantly guided business owners in understanding how outsourcing could mirror proven practices in U.S. industries, such as solar and construction, demonstrating how remote support could fit seamlessly into their operations.
RESULTS
Trades Clients Reclaim 30 Hours Weekly and Boost Margins by 12%

With Treantly’s structured approach and reliable remote professionals, Lee Miller’s clients saw measurable improvements in time, efficiency, and profitability. The partnership proved that smart delegation is not about offloading work; it’s about creating space for growth and a better quality of life.

Key results:

  • 25–30 hours saved weekly for business owners, reducing admin burnout.
  • 8–12% improvement in gross margins through stronger financial tracking and visibility.
  • Fewer missed leads and improved client satisfaction thanks to smoother coordination and communication.
  • Outsourcing is now built into Lee’s coaching framework as a proven tool for sustainable growth.
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