Sustaining Growth as the Market Shifted
During the pandemic, EffyDesk’s sales surged as remote work fueled demand for ergonomic home office furniture. To keep up, the company built in-house teams for fulfillment, advertising, and customer service. But when offices reopened, sales began to slow while operational costs remained high. The structure that once powered growth now strained efficiency. EffyDesk needed a leaner way to sustain performance, reduce overhead, and stay competitive in a post-pandemic market that was quickly shifting back to hybrid and in-office work setups.