Fitness
Executive Assistant

Scaling Online Coaching With Virtual Sales Support

30%+
revenue increase in the first month
$2000
cost reduction each month
50+
hours saved each month
ABOUT

Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.

INDUSTRY
Online Publishing / Internet Media
COMPANY SIZE
77 Employees
FOUNDED
2012
WEBSITE
HEADQUARTERS
San Francisco, CA, United States

“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”

Evan Williams CEO of Medium
CHALLENGE
Leads Slipping Through the Cracks as Growth Accelerated

As Dex Diu’s fitness coaching brand grew on Instagram, inquiries spiked beyond what he could manage personally. DMs flooded in daily, email leads piled up, and potential clients were slipping through the cracks due to slow follow-ups and missed responses.

Dex was caught in the classic entrepreneur’s dilemma. His brand was attracting more interest than ever, but he couldn’t keep up without sacrificing the coaching work that built his reputation in the first place. He needed a system to capture and convert leads without losing the personal touch his audience valued.

SOLUTION
Building a Dedicated Sales Funnel Team
Treantly helped Dex streamline his sales process by assembling a small, specialized VA team focused on lead management and client engagement. The goal was to keep communication fast, authentic, and consistent, allowing Dex to stay focused on coaching while his team handled the sales funnel.
1. Lead Response Management

The VA team managed all inbound DMs and email inquiries using personalized response templates aligned with Dex’s brand voice.

2. Client Nurturing

Team members sent targeted workout previews and digital guides to keep prospects engaged and moving through the sales funnel.

3. Seamless Call Scheduling

VAs booked and confirmed sales calls directly, keeping Dex’s calendar full with qualified leads.

3. Automated Tracking

Treantly helped build CRM pipelines to track every conversation, follow-up, and conversion automatically.

RESULTS
Doubled Conversions and Faster Response Times

With Treantly’s sales-focused support team in place, Dex’s business grew stronger and more organized. The new system doubled conversions, dramatically improved response times, and allowed Dex to focus entirely on coaching instead of constant inbox management.

Key results:

  • Conversion rate doubled within 60 days
  • Response times cut from 24 hours to under 2 hours
  • 80% of DM conversations handled by trained VAs with authority to close sales
  • Dex maintains full oversight with zero admin bottlenecks

“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”

Evan Williams CEO of Medium
ABOUT

Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.

INDUSTRY
Online Publishing / Internet Media
COMPANY SIZE
77 Employees
FOUNDED
2012
WEBSITE
HEADQUARTERS
San Francisco, CA, United States
CHALLENGE
Sustaining Growth as the Market Shifted
During the pandemic, EffyDesk’s sales surged as remote work fueled demand for ergonomic home office furniture. To keep up, the company built in-house teams for fulfillment, advertising, and customer service. But when offices reopened, sales began to slow while operational costs remained high. The structure that once powered growth now strained efficiency. EffyDesk needed a leaner way to sustain performance, reduce overhead, and stay competitive in a post-pandemic market that was quickly shifting back to hybrid and in-office work setups.
SOLUTION
Building a Hybrid Offshore Team for Flexibility
Treantly partnered with EffyDesk to build a cost-efficient remote team that could keep operations running seamlessly through both growth and transition. The focus was on creating stability and flexibility, ensuring key areas like customer support, fulfillment, and marketing stayed consistent even as market demand shifted. With Treantly’s guidance, EffyDesk gained the structure and confidence to operate smoothly, no matter how conditions changed.
1. Strategic Team Setup
Assembled an 8–10-person remote team to handle customer support, fulfillment coordination, Meta Ads management, and email marketing.
2. Business Continuity
Maintained day-to-day operations even when local lockdowns disrupted warehouse access.
3. Sustainable Transition
Helped EffyDesk shift to a balanced onshore-offshore structure that kept costs manageable while maintaining quality and speed.
RESULTS
45% Cost Savings and Stronger Business Stability

EffyDesk found a sustainable way to stay efficient without compromising quality or output through Treantly’s hybrid staffing model. The offshore team allowed the company to maintain full coverage across support, marketing, and fulfillment while cutting unnecessary overhead. This partnership showed that smart scaling isn’t about doing more with less, it’s about building flexibility, stability, and resilience to keep growing even when the market changes.

Key results:

  • 45% labor cost savings while maintaining full operational coverage
  • Consistent marketing and customer support despite sales slowdown
  • Freed up resources to reinvest in product development and innovation
Ready to Outsource
Without Compromise?

Transform your operations with virtual assistants who truly understand your business. 

Book a meeting