Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.
“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”
Upsmash Media, a Vancouver Island-based content agency, was facing a good problem that was quickly becoming a bad one. Demand for short-form video production was skyrocketing as brands shifted budgets to social media content, but their in-house editing team was maxed out.
Delivery timelines were stretching longer, client satisfaction was at risk, and the agency had to turn away new business because they simply couldn’t keep up. Hiring more full-time editors locally wasn’t realistic. Vancouver Island’s talent pool was limited, and the cost of adding senior editors would eat into margins on the high-volume, fast-turnaround work that was driving growth. Upsmash needed a way to scale editing capacity quickly without the overhead of expanding their local team.
Treantly helped Upsmash expand their production capacity by sourcing experienced video editors in the Philippines who could handle the technical demands and fast pace of agency work. The focus was on finding editors who were already proficient in the tools and workflows Upsmash used, minimizing ramp-up time and maintaining quality.
Treantly recruited editors with proven experience in Adobe Premiere Pro, After Effects, and CapCut, ensuring they could jump into projects without extensive training.
Each editor was vetted for familiarity with Frame.io and Notion, the platforms Upsmash used for client reviews and project management, making collaboration seamless from day one.
Candidates were screened for specific capabilities in color grading, captioning, and sound mixing tailored to social media content, not just general editing ability.
Treantly prioritized editors who were comfortable with fast-turnaround agency workflows and could handle multiple projects simultaneously without sacrificing quality.
With Treantly’s offshore editing team in place, Upsmash transformed from a capacity-constrained agency into one ready to scale. The new team proved that with the right talent and integration, offshore editors could match in-house quality while dramatically improving speed and margins.
Key results:
“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”
Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.
EffyDesk found a sustainable way to stay efficient without compromising quality or output through Treantly’s hybrid staffing model. The offshore team allowed the company to maintain full coverage across support, marketing, and fulfillment while cutting unnecessary overhead. This partnership showed that smart scaling isn’t about doing more with less, it’s about building flexibility, stability, and resilience to keep growing even when the market changes.
Key results:
Transform your operations with virtual assistants who truly understand your business.
