Outdoor Safety Equipment
Executive Assistant

Learning to Delegate With a Guided Hiring Process

30%+
revenue increase in the first month
$2000
cost reduction each month
50+
hours saved each month
ABOUT

Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.

INDUSTRY
Online Publishing / Internet Media
COMPANY SIZE
77 Employees
FOUNDED
2012
WEBSITE
HEADQUARTERS
San Francisco, CA, United States

“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”

Evan Williams CEO of Medium
CHALLENGE
Founder Burnout and Failed Delegation Attempts Slowed Growth

Adrian and Veronika, co-founders of Bearwatch Systems, had built a thriving monitoring business through hard work and personal involvement. But as operations grew, they found it increasingly difficult to hand off responsibilities without things falling apart.

Their first attempts at delegation didn’t go as planned. Tasks were misunderstood, quality slipped, and momentum slowed. The problem wasn’t just finding people. It was knowing how to delegate effectively, set clear expectations, and build trust in the process. They needed more than hires. They needed a structured approach to delegation that would help them lead a remote team with confidence.

SOLUTION
Teaching Founders How to Delegate, Not Just Filling Roles

Treantly worked closely with Adrian and Veronika to make delegation less overwhelming and more strategic. The focus wasn’t just on filling roles but on coaching them through the entire process of finding, onboarding, and managing remote team members effectively.

1. Structured Hiring Process

Treantly filtered over 60 applicants and conducted 15 interviews to find candidates who matched both technical requirements and culture fit for a small, founder-led team.

2. Iterative Feedback and Refinement

Regular check-ins helped Adrian and Veronika refine job scopes, communication styles, and expectations as they learned what worked and what didn’t.

3. Dedicated Account Management

A Treantly account manager guided the founders through onboarding and day-to-day management, ensuring each hire started strong and stayed aligned with company goals.

4. Gradual Delegation Framework

Rather than handing off everything at once, Treantly encouraged a step-by-step approach that built the founders’ comfort and confidence over time.

RESULTS
25 Hours Reclaimed Monthly and a Foundation for Sustainable Growth

Through Treantly’s guided process, Bearwatch Systems gained both the people and the confidence to delegate effectively. The experience transformed how Adrian and Veronika approached leadership and time management, giving them a repeatable system for future hires.

Key results:

  • Two early hires led to one long-term team member who now manages daily reporting independently
  • Founders reclaimed an estimated 25 hours per month previously spent on routine tasks
  • Improved clarity and trust in delegation, with a proven framework for their next hires
  • Sustainable growth foundation built through coaching, not just placement

“Treantly’s commitment to excellence and exceptional Filipino talent empowered us to grow our subscribers 10x with integrity and efficiency.”

Evan Williams CEO of Medium
ABOUT

Medium is an American online publishing platform that empowers writers and readers to discover and share in-depth stories, ideas, and perspectives through articles, blogs, and curated publications. Launched as a response to the limitations of short-form social media, it has evolved into a hybrid community blending amateur and professional content.

INDUSTRY
Online Publishing / Internet Media
COMPANY SIZE
77 Employees
FOUNDED
2012
WEBSITE
HEADQUARTERS
San Francisco, CA, United States
CHALLENGE
Sustaining Growth as the Market Shifted
During the pandemic, EffyDesk’s sales surged as remote work fueled demand for ergonomic home office furniture. To keep up, the company built in-house teams for fulfillment, advertising, and customer service. But when offices reopened, sales began to slow while operational costs remained high. The structure that once powered growth now strained efficiency. EffyDesk needed a leaner way to sustain performance, reduce overhead, and stay competitive in a post-pandemic market that was quickly shifting back to hybrid and in-office work setups.
SOLUTION
Building a Hybrid Offshore Team for Flexibility
Treantly partnered with EffyDesk to build a cost-efficient remote team that could keep operations running seamlessly through both growth and transition. The focus was on creating stability and flexibility, ensuring key areas like customer support, fulfillment, and marketing stayed consistent even as market demand shifted. With Treantly’s guidance, EffyDesk gained the structure and confidence to operate smoothly, no matter how conditions changed.
1. Strategic Team Setup
Assembled an 8–10-person remote team to handle customer support, fulfillment coordination, Meta Ads management, and email marketing.
2. Business Continuity
Maintained day-to-day operations even when local lockdowns disrupted warehouse access.
3. Sustainable Transition
Helped EffyDesk shift to a balanced onshore-offshore structure that kept costs manageable while maintaining quality and speed.
RESULTS
45% Cost Savings and Stronger Business Stability

EffyDesk found a sustainable way to stay efficient without compromising quality or output through Treantly’s hybrid staffing model. The offshore team allowed the company to maintain full coverage across support, marketing, and fulfillment while cutting unnecessary overhead. This partnership showed that smart scaling isn’t about doing more with less, it’s about building flexibility, stability, and resilience to keep growing even when the market changes.

Key results:

  • 45% labor cost savings while maintaining full operational coverage
  • Consistent marketing and customer support despite sales slowdown
  • Freed up resources to reinvest in product development and innovation
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